Princess cut diamonds and cushion cut diamonds each tell a different design story. This blog explains how diamond pricing varies for these shapes. Indian jewellery brands look at cut quality, carat retention and buyer demand when pricing. Princess cut shines with sharp lines and vibrant sparkle. Cushion cut offers softer curves and timeless charm. These differences influence diamond pricing and perceived value. We break down the key factors so you can understand cost variations. Whether you choose princess or cushion cut this blog gives clarity on how brands approach diamond pricing.